Digital content
Visual materials and texts that present the book to its intended audience.
Marketing Service
MARKETING & PROMOTION
Promotion that builds a genuine presence for your book.
We build a promotional plan that fits the nature of the book and its audience — from digital content to presence at fairs and events.
The goal is not passing noise, but lasting interest around the edition and the author.
360°
Integrated promotion plan
Promotion channels
Digital, cultural, and field-based
Attending exhibitions
Activating the book at fairs and cultural events.
Cultural networks
Connecting the book with relevant networks and platforms.
The promotion plan
From message to engagement
Define the audience
We map the reader profile and the most suitable channels.
Craft the message
We build an honest, compelling promotional narrative.
Execute
We launch the campaign across the agreed channels.
Follow up
We measure engagement and adjust the plan when needed.
Make your book seen
Build a promotion plan with Ward
We help your book reach those waiting for it — with clarity and continuity.